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This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City Hardcover – May 12, 2020

4.3 4.3 out of 5 stars 2,157 ratings
Editors' pick Best Nonfiction
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New York Times Bestseller

“We Wore What's Danielle Bernstein Is Giving Us the Modern-Day Sex and the City With New Memoir"—E!

A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career… or else board the train back to her mom’s house.


Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She’s also a bonafide business woman—a CEO, tech founder and fashion designer whose living a dream lifestyle that includes all-expense-paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny.


Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook—one that she’s finally ready to share with you, her readers.


This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It’s a story that proves success isn’t about a college degree or how rich your parents are. It’s about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it’s the story of how a young girl made in the concrete jungle that is New York City—and how you can too.

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Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Vertel Publishing
  4. Publication date
    May 12, 2020
  5. Dimensions
    6 x 1 x 9 inches
  6. ISBN-10
    1641120177
  7. ISBN-13
    978-1641120173
  8. See all details
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Editorial Reviews

Review

"If you don’t already know Danielle Bernstein, you will now. This book introduces a force of nature—a style queen, business woman and innovator. Readers will love unraveling her secrets (and her tips for success) in this fascinating story of a young fashionista gone rogue." —Candace Bushnell, author, Is There Still Sex in the City, Sex and the City, Lipstick Jungle, The Carrie Diaries

"Danielle Bernstein’s story isn’t just about fashion, it’s about being a next-generation influencer, entrepreneur, and all-around disruptor. And lucky for us, she’s sharing all her secrets in this book!" —Daniela Pierre-Bravo, Co-author of Earn-It!

"Danielle is an entrepreneurial force whose business and creative savvy has been instrumental in redefining an industry. The insights she shares around blazing her own trail are as instructive as they are inspiring." —Moira Forbes, Forbes Media

“The 27 lessons that fill the pages of This is Not a Fashion Story serve as a playbook for any woman looking to take risks, go after her dreams, and not only break the rules, but rewrite them in the process.”  —Forbes

"Just consider her (Danielle Bernstein) Carrie Bradshaw with a charitable conscience". —E! Magazine

About the Author

Danielle Bernstein is the founder of world-renowned fashion blog @WeWoreWhat. The platform, which she launched in 2010, now boasts more than two million followers on Instagram alone. In addition to her success as an influencer, Bernstein was recognized by Forbes "30 Under 30" at just twenty four years-old. She has also successfully launched multiple companies--including tech startup Moe Assist and clothing brand Shop WeWoreWhat.

Product details

  • Publisher ‏ : ‎ Vertel Publishing (May 12, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1641120177
  • ISBN-13 ‏ : ‎ 978-1641120173
  • Item Weight ‏ : ‎ 1.15 pounds
  • Dimensions ‏ : ‎ 6 x 1 x 9 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 2,157 ratings

About the author

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Danielle Bernstein

Danielle Bernstein

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Danielle Bernstein is the founder of world-renowned fashion blog @WeWoreWhat. The platform, which she launched in 2010, now boasts more than two million followers on Instagram alone. In addition to her success as an influencer, Bernstein was recognized by Forbes “30 Under 30” at just twenty four years-old. She has also successfully launched multiple companies—including tech startup Moe Assist and clothing brand Shop WeWoreWhat.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
2,157 global ratings
Pretty disappointed.
2 Stars
Pretty disappointed.
I was so excited when I saw Danielle posting for months about the new tell all book she was writing. As a loyal follower of @weworewhat I was ecstatic to get a better look into her life, so I preordered This is Not a Fashion Story as soon as it was possible to do so. I finally got to reading the book last night and finished today and I am really sad to say that I was pretty disappointed with the whole thing. I won't give one star, because I did learn more about certain parts of her life like her parents and her abundant sex life (I like that stuff but even for me her "sexcapades" were a little much and got really old after multiple chapters on this topic). I read it and finished it because I was interested in what she had to say. But essentially what she had to say was pretty cliche or never fully elaborated on. The structure of the book, while Danielle had a cool idea with each individual chapter being assigned a life lesson, was executed so poorly. The editor of this book NEEDS to be fired. The chapters jump back and forth between time periods (SO confusing!), there are a plethora of grammar and punctuation errors, and it's hard to take a 27 year old woman seriously when she is using text talk and lingo in her writing #stopusinghashtagsinabook. Danielle also repetitively boasts about how humbling her success is and how she wants to be seen as relatable, but then goes on the mention how much money she makes on deals and posts, the high end name brands she wears, and the very expensive meals and restaurants she frequents. I really do hate to say it but like other reviews, there is a very braggy atmosphere throughout the book. It sucks because I have loved @weworewhat for years, but lately Danielle has seemed to be letting the attention and money get to her head and she furthers this notion in her novel because of what she chooses to discuss. Overall I really wanted to love the book, but if anything, it made me lose respect for Danielle.
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Top reviews from the United States

Deborah
5.0 out of 5 stars Read it for what it is and you will love!
Reviewed in the United States on May 22, 2020
Verified Purchase
First, just to preface this, I’m not a personal friend of Danielle’s, nor do I aspire to be an influencer or to work in fashion. I wasn’t going to write a review at all despite the fact that I loved the read, but having read some of these, I feel like I have to add my 2 cents.

I’m astounded by the abundance of negative reviews citing that danielle is extremely unrelatable or too privileged to write this book. I felt like she was grounded and real (and happened to eat at good restaurants and party at hot clubs along the way - it’s her story!). When talking about her parents divorce, she totally admits that she came from a comfortable family - not the wealthiest on the block, but certainly in a wealthy zip code. She then says that divorce came with some belt tightening - please show me one child of divorce that can’t relate to that. That spoke to me for sure - literally as though we were discussing our lives over cocktails. In terms of people disappointed that they didn’t get a literal playbook for success, perhaps entrepreneurship is not for you. If anything, this book should have taught you that there isn’t a playbook if you’re an entrepreneur, but there are best practices like vetting your business partners and reading the fine print (which danielle communicates to us in the form of relevant anecdotes from her life).

I think people lost a bit of perspective when evaluating the book. It’s sweet and funny in the way that satc or gossip girl are, it’s an easy read that you breeze through. Is it literary genius? No, but why someone would expect that from a 27 year old girl whose job it is to sell us product (obviously oversimplifying) is beyond me. I literally teared up at the end because reading about the growth and concurrently watching it unfold real time has been inspiring. The story of a girl who hustled to create something this massive (aided by a fairy godmother or not) is inspiring! The fact that she’s grown up and has matured and has become passionate about giving back is also inspiring! Could she have included some more scandalous business bits like the jewelry line (which I personally was expecting to read about because I had just started following her around then), sure, but I certainly didn’t feel like I was left high and dry after reading this book.

I’m a financial consultant and there was plenty in this book that I could both relate to and was inspired by - check your expectations and read the book! Enjoy it for what it is!
3 people found this helpful
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RMD
5.0 out of 5 stars Fun, entertaining, inspiring and motivating!
Reviewed in the United States on May 14, 2020
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In response to what a lot of the reviews are saying in the 1 and 2 stars, its not a Brag fest. The only reason why you think that is because your uncomfortable with people noting their accomplishments and you should just support one another for those! Not all of us grew up with resources like she did but was she supposed to say no to incredible opportunities because she wanted to be a woman of the people? NO. You can't hold a grudge on someone because the grew up with wealth, its what they chose to do with those privileges that counts- and if your a follower she dam well proved what she can do. Maybe she's a little flattering of herself in the book but its part of her charm she's confident and proud of herself, I honestly hope woman aspire to be that proud of themselves. This is a chic New York gal talking about the glam and fabulousness of the city, I see it as her painting a great picture (a gossip girl/sex in the city read). Also people, this is not Michelle Obama's memoir have a little perspective for what your reading and don't pick at things that aren't necessary.
I am currently at the halfway point and I just had to tell someone how much I loved it! Whether you're going through a breakup, figuring out what to do with your life, career decisions, life decisions just anything, you can find answers and advice in this book. Danielle is a strong, confident and successful woman who puts it all on the table with a great sense of humor to really tell the story about a young girl growing up and finding her path in life. It's not cheesy or overly girly its just really an inspiring and fun read. I left with reading just half of that book feeling like a new woman, who knows where I'll be at then end!
6 people found this helpful
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Michelle
5.0 out of 5 stars Genuine, authentic, and REAL!
Reviewed in the United States on May 23, 2020
Verified Purchase
So I came onto Amazon to purchase Danielle's new book after watching her promote it on her Instagram for months. I was super curious and excited about reading it. However, as soon as I came on Amazon, I saw a ton of negative reviews about this book. I almost didn't buy it as a result, but my curiosity got the best of me so I decided to take the plunge. And I am SO happy that I did. This is seriously a super real, genuine and authentic narrative of a girl who literally worked her way up from the fashion closet bitch to create a huge brand, platform and honestly positive space for her following -- especially with her new WeGaveWhat initiative. That isn't covered in the book, but still. I honestly have so much more respect for Danielle after reading this -- not that I didn't before -- but I better understand how she got to where she is today and the hard work she has put in to succeed. It is truly an inspirational story about taking risks and being the best version of yourself, along with silly stories about men and personal lessons as well. All around a fabulous read and I am so happy to have taken the time to read it. I would recommend this book to anyone -- outside of Danielle's very interesting and inspiring tale, there are lessons to be learned for anyone!
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Top reviews from other countries

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Lindsay Rice
5.0 out of 5 stars Danielle is fun and honest
Reviewed in Canada on February 1, 2024
Verified Purchase
I follow Danielle online and I wanted to read about her life story. This book zeros in on all of the things you didn’t expect to hear - and us really a tell all. Which is relatable, honest and truly inspiring! If you don’t follow her, please do. A fantastic read and influencer.
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AnaSofia22
5.0 out of 5 stars ME ENCANTO!!
Reviewed in Mexico on September 24, 2020
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De los mejores libros que he leído, me encanto!!
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Victtória Costa
5.0 out of 5 stars This is not a fashion story, is the story from Danielle
Reviewed in Brazil on June 9, 2020
Verified Purchase
I read her book twice, I had bought it in advance, but I got so anxious that I ended up buying it in apple books! But my book arrived these days and yesterday I read it all over again, all at once 💕
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Victtória Costa
5.0 out of 5 stars This is not a fashion story, is the story from Danielle
Reviewed in Brazil on June 9, 2020
I read her book twice, I had bought it in advance, but I got so anxious that I ended up buying it in apple books! But my book arrived these days and yesterday I read it all over again, all at once 💕
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Fernando
5.0 out of 5 stars Love it
Reviewed in Spain on March 25, 2021
Verified Purchase
Aunque este en inglés se entiende muy bien, me lo he leído casi de un tirón y me ha gustado mucho conocer más "desde dentro".
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Emily Hodgens
5.0 out of 5 stars Couldn't Recommend More.
Reviewed in the United Kingdom on May 24, 2020
Verified Purchase
I have been a dedicated follower of Danielle and her ventures for a couple of years, always eager to see what she would produce next. When she announced the publishing of a book I was ecstatic - so much so that I finished this book in a little over 24 hours. It was everything I hoped it would be and more. Sexy, charming, admirable. This book offered a glimpse, and often a little more, into the becoming of Danielle Bernstein. It was amazing to see how she built her career purely on determination, pursuing her dream, and mostly passion. I need a second book asap! I don't care what it is about, I just love her style of writing. Well done Danielle, a truly amazing book.
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